Creative
In house design and media planning teams
- Reflect the theme of your Positioning Statement
- Adhere to Corporate Identity guidelines, where applicable
- Work with the existing manufacturer relationships and relevant agencies to control brand consistency
- Have a distinct retail aspect
- Be pro-active in generating new ideas
- Follow and exceed briefs
- Be measurable – provide systems to make media measurable
- Provide proofs and finished artwork well in advance of deadlines
- Be available to produce great creative, quickly and on short notice
Media
Align your offline & online marketing material
- Research and provide rationale for recommendations
- Negotiate and book
- Provide complete booking and material deadlines
- Use extensive contacts in the media to stretch spend and achieve a greater impact
- Suggest new and alternative options – ‘think out of the box’
- Offer distress in all relevant media when available
Account Service
We know that deadlines matter. No matter what.
- Dedicated account manager
- Be available to carry out unplanned work at short notice
- Provide written quotes on any work undertaken
- Regular face to face meetings with senior staff and dealership managers
