Bus Advertising allows you to specifically target potential customers in your geographic primary marketing area.
- Cost effective way of reaching target demographic within PMA.
- They are an effective way to keep your brand out in front with exceptional head on, eye level exposure to motorists.
- More than half of CBD workers notice MetroBacks regularly, making this format an ideal choice when you need cost effective reach and frequency.
- By isolating your target market and using buses that circulate in your region, there will be very little wastage of your advertising dollar on distant customers, unlike other media such as newspapers, radio and even television.
- Bus advertising is particularly effective for communicating with “hard to reach” markets such as working women, active people and the mobile eighteen to twenty-four year old age groups.