Reach a very large audience in a short space of time
- Conveys your message with sight, sound and motion. It can give a product or service instant validity and prominence.
- Target the audience by picking relevant shows to reach your target demographic.
- When you advertise on TV, your commercial is not only competing with others, it is also competing with the viewer’s environment as well. The message comes and goes, and that’s it! Unless you buy additional time, the viewer doesn’t see your commercial again.
- Multiple exposures are required to achieve message retention and consumer action. If you don’t reach your viewer at least 5-7 times, you are just throwing money away. During a commercial break the viewer may choose to get a snack, go to the bathroom or have a conversation about whatever they were just watching.