Key Content Covering:

• The Internet’s impact on our industry and the state of play
• Search Engine Optimisation
• Essential features on a dealership website
• Reporting – using & understanding key website data from Google Analytics
• Internet Advertising
• Dealership Internet ROI & Financial Management
• Using video content online
• Search Engine Marketing
• Social Media
• Google Maps & Places – impact on search engines
• Electronic Direct Mail
• Online Reputation Management

Duration: 3 Full Days