First Contact
With the evolution of the motor trade in overdrive, it is interesting to note that whilst we have acknowledged the power of the internet for selling cars and engaging with customers, we have always believed that there are still buyers who want the experience of making their first contact by simply walking into their local [...]
Continue Reading →Most Car Buyers Now Select Dealership Based on Reviews
Almost 7 in 10 consumers said dealership reviews affected their purchase decision Just like consumers in almost every other sector of ecommerce, car shoppers are doing their research online before heading out to make a purchase. According to an April 2012 US poll by Digital Air Strike of consumers who had purchased a car in the last [...]
Continue Reading →Why Facebook is the Most Important Digital Ad Spend for Dealers to Make
Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect. Facebook is where your customers are for many hours per day, and–despite Google’s additional audience from Google+’s much-smaller social media presence–advertising on Facebook can be more effective than Google. And it should be the strongest [...]
Continue Reading →How to Create a Simple Social Media Strategy
One of the most frequent things we speak about when training dealer groups. More specifically, how to develop a simple social media marketing strategy. Understand, there is no one size fits all for strategy and a lot of additional details go into a more elaborate plan, but if you want to get started or migrate to a [...]
Continue Reading →Offline Exposure Everywhere and Anywhere is Driving Mobile Search
Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile exposures are driving the smartphone search revolution. Google pulled some highlights from its new Mobile Planet initiative with Ipsos, the Mobile Marketing Association and the IAB last week to demonstrate just how important integrated programs [...]
Continue Reading →Foursquare – Tips on Playing the Game for Your Dealership
This past weekend a friend was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure! There might be deals!” According to an Empathica survey, one in three consumers recently followed through with a recommendation made via social media. Foursquare is a valuable app that dealers can [...]
Continue Reading →Are you making the most of your PPC advertising?
Your main objective of Pay-Per-Click (PPC) is to get traffic to respond to your specific call to action. You may want them to buy a product or service, subscribe to your business newsletter or click on an ad. It all sounds easy. But if you’re new to PPC, there are a few elements of the [...]
Continue Reading →Customising How Your Dealership’s Facebook Page Looks
Instructions from the “Facebook Help Center“ I was using the Facebook Help Center over the weekend and found the basic instructions shown below to be useful… I have also included the links to each section for those who want to check out inside of Facebook. How do I customize what my Page looks like? The [...]
Continue Reading →How Does Google Identify Fake Online Reviews?
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will combat review spam. The second research paper listed in this article includes a researcher from Google; Natalie Glance. As [...]
Continue Reading →How Ad Headlines, Pictures, and Ad Copy Impact Results with Facebook Advertising
Over at the AfterMarketer Club’s website they posted a great article on how promoting parts on Facebook generated wildly different results and fan interactions. Keep reading to find out why these two ads with the same budget, brand, and target demographics had such hugely different results. The executives at AIRAID knew they needed a stronger Facebook presence. People [...]
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