Offline Exposure Everywhere and Anywhere is Driving Mobile Search
May, Wed 23rd, 2012
Posted in : digital advertising, marketing, mobile, search
By : Luke Manion
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Tags: google, mobile, mobile search, tv, website
Getting a mobile marketing strategy in place is all well and good, but brands need to understand how much non-mobile exposures are driving the smartphone search revolution. Google pulled some highlights from its new Mobile Planet initiative with Ipsos, the Mobile Marketing Association and the IAB last week to demonstrate just how important integrated programs [...]
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