Consumers are spending more time online compared to any other medium and interacting with digital advertising
Why Online Media?
- Digital Advertising targets an ‘in-market’ car buying audience when buying intent is at its peak period.
- Digital Advertising creates dealership and product awareness.
- Digital Advertising Stimulates consumer action – pushing them into dedicated sites and dealerships.
- 80% of enquiries for dealers come from the internet through some form of digital advertising.
- 70% of 3rd party leads come from the Carsales Network of websites (based on AdTorque research with clients).
Branding through Digital Advertising
- Get strong brand association with Australia’s largest automotive websites.
- Build trust & loyalty through awareness.
- Build message frequency to become ‘top of mind’.
- Flexible Creative – communicate your brand your way.
Targeting though digital advertising
- No wastage – speak to a relevant audience.
- Contextual content exponentially increases your campaign’s effectiveness.
- Targeted audience accelerates campaign’s performance.
- Geographic targeting available.
Digital Advertising has an accountable ROI
- Drives traffic to your website through banner click through.
- Drives immediate interaction with the vehicles.
- Fully measurable through daily/weekly/monthly reports – views, clicks etc.
- Strong correlation between dealers increased closing ratios and dealer display advertising.
