Don’t trust your web analytics?
If you don’t trust the data being collected and reported on, your analytics program will never be successful. In our experience, this is the most common roadblock that organisations face due to a mishandled or outdated implementation. We can help you fix the foundation and have you trusting the data again in no time.
With a web analytics audit, we help you to identify areas for improvement within your analytics and online marketing programs. Ultimately, we want you to be confident that the necessary tools, processes and people are in place to reach your goals efficiently and cost-effectively.
Our audit starts with our team sitting down with your stakeholders to understand the existing pain points and goals for your organisation. From there, we typically review the following:
Technology Configuration:
We’ll take a look under the hood to see how everything is currently set up, from tagging, to the user interface and everything in-between.
Data Validation and Gap Analysis:
We’ll take a look at data integrity, feature usage, naming conventions, tracking strategies and more to provide all of the necessary recommendations.
Profile and Report Analysis:
What you send out to the organisation is extremely important to the success of your program. We’ll review your existing reports, profile design and data structures, and provide our expert feedback.
Best Practices Review:
A key differentiator for us, we are vendor neutral and focused on the entire ecosystem of your analytics program. Having done this for many automotive companies, we have a plethora of experiences and best practice recommendations that we will leverage based on your business.
The final deliverable will document all of our findings and provide you with the examples you need to fully understand and execute on our recommendations. If you don’t trust your data, this service is for you.
