Increasing the profitability of aftersales business through loyalty and retention.
Loyalty smart cards have been developed to provide dealers, dealer groups, and car sales networks with a Customer Retention Program.
In these days of over production, there are usually more cars around than there are customers. Too many cars chasing too few customers. Yet we are casual about customer retention! It costs us typically 10 times more to win a new customer than it does to service an existing one.
With studies showing that on average only 15% of a typical dealers customer base is still with them after 5 years, and up to 1,800 car sales can be lost to a 500 car pa dealership over a 5 year period, it is vital for retailers to improve customer retention.
