Vehicle aftersales retention is traditionally very poor and often an area that dealers know is poor, but do nothing about it.
We create a pre-paid servicing proposition that is…
- An easy sale – with clear customer benefits
- Profitable for the dealer
- Easy to administer – no monthly customer fee collection or need to remember anything
- Cash flow positive – be paid BEFORE you perform the tasks
- Transparent and easily measured
- Provides and incentive for the used car salesman to be interested in customer retention, and potentially an income source for Sales people and/or F& I consultants
- The Cost of the Program and Commissions is built in, so apart from minimal set up costs – it is cost free to the dealer
- Linked to a Customer Retention & Loyalty Program it can drive your service department for years.
How does it work?
We calculate a profitable price for the items included in the pre paid plan together with a commission for the sales person – this price should be….
- Discounted if compared to buying the items separately retail – cost justification
- Be an easy number across the New and Used Vehicle categories
- The pre-paid service can be added to the finance agreement or paid separately on a credit card etc
Each time a plan is sold – a loyalty smartcard is provided for that customer with the benefits on it. The card administers the plan – each time a service is taken it is redeemed from the card.
